Starting a Blog on Wix: 7 Easy Steps

Thinking about starting a blog but not sure where to begin? Whether you want to share your thoughts, document your journey, or turn your passion into profit, blogging is a great way to build your personal brand or grow an audience online.

Wix is one of the easiest platforms for beginners. You don’t need to be tech-savvy or have design skills—it’s all drag-and-drop and super intuitive.

In this guide, I’ll walk you through each step to help you launch a polished, functional blog using Wix.

Step 1: Create a Free Wix Account

First things first: head to www.wix.com and click “Get Started.”

You’ll be asked to either:

• Sign up with an email and password, or

• Connect your Google or Facebook account for faster access.

  
  

Once you’re in, Wix will ask a few questions about what kind of site you want to build. Choose “Blog” or “Blog + Portfolio” depending on your needs. Don’t worry—you can always change things later.

Why it matters:Your account is where you’ll manage everything—from writing posts to tracking traffic—so keep those login details handy.

Step 2: Choose a Blog Template That Fits Your Style

Wix has a huge collection of blog templates—some minimal and modern, others bold and colourful. Each one is mobile-friendly and professionally designed.

You can explore templates by category (like Personal Blog, Lifestyle, Food, Travel, etc.) to find one that matches your niche and aesthetic.

👉 Check out the Wix blog templates here.

Pro Tip:Look beyond just the homepage. Click through the template preview to check the blog layout, post format, about page, and contact form.

Step 3: Customize the Design with the Wix Editor

Once you've picked your template, Wix will open the Wix Editor—this is where the fun starts.

You’ll be able to:

• Change the background, fonts, and colours to match your brand.

• Rearrange elements by dragging and dropping.

• Add new sections like About Me, Contact, Newsletter Signup, etc.

• Upload your own logo and photos.

• Edit the navigation bar and footer.

  
  

No design experience needed—the editor is super visual and easy to use. You can also switch to Wix ADI (Wix’s AI tool) if you want to speed things up with a smart, automatic layout.

Need help with branding? Try a free tool like Coolors to create a colour palette for your site.

Step 4: Add and Organize Your Blog Content

Now that your blog looks good, it’s time to actually add your content.

In the Wix Editor:

• Click the left-hand menu and select “Blog.”

• Use the Wix Blog Manager to create new blog posts.

• Add categories (like Recipes, Travel Tips, or Business Advice) to organise your content.

• Schedule posts in advance if you want to stay consistent.

  
  

Each blog post should include:

• A catchy title that makes people want to click.

• An intro that hooks the reader.

• Useful, skimmable content (break it into sections with subheadings).

• Images, lists, and links to make it more engaging.

• A clear call-to-action (like “Leave a comment” or “Download my freebie”).

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👉 Wix’s full blogging guide breaks it down step by step.

Step 5: Add Features to Boost Engagement

Your blog shouldn’t just look good—it should also be functional and interactive.

Go to the Wix App Market and browse tools you can add to your blog, like:

• Social sharing buttons (make it easy for readers to spread the word)

• Comments (to build community)

• Email signup forms (to grow a newsletter list)

• Instagram feeds (to showcase your social media presence)

• Analytics (track your traffic, most-read posts, etc.)

  
  

These features can make a huge difference in how people engage with your content and how you grow your audience over time.

Step 6: Set Up SEO Basics

If you want people to find your blog, you need to make it search engine–friendly.

Wix includes built-in SEO tools that help you:

• Add custom titles and meta descriptions to each page/post.

• Optimize image alt text (for accessibility and SEO).

• Connect your site to Google Search Console.

• Use Wix’s SEO Setup Checklist to make sure you’ve covered all the basics.

  
  

SEO tip: Use keywords naturally throughout your posts. Think about what someone would Google to find your content, and use those phrases in your titles, headers, and body text.

Step 7: Publish and Start Promoting Your Blog

Once everything looks good and your first few posts are ready, hit that Publish button in the top right corner. Your blog is now live!

Now it’s time to spread the word:

• Share your blog on social media (Instagram, Facebook, TikTok, Pinterest).

• Join relevant Facebook groups or online communities and share your posts (where appropriate).

• Add your blog link to your email signature and bios.

• Start collecting emails so you can notify subscribers when new content goes live.

  
  

Want more tips? Read this: How to promote your blog like a pro.

Final Thoughts

Starting a blog on Wix is simple, even if you’re brand new to website building. The platform walks you through each step, and with a little creativity and consistency, you can build a space that reflects who you are and what you’re passionate about.

Whether you're blogging for fun, for business, or to build a personal brand—your voice matters. Wix gives you the tools to make it heard.

Want help with your content strategy, branding, or monetisation ideas? Just let me know—I’d love to help you build something great.