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How to plan your content daily

Updated: Mar 9

You have a strategy in mind, but now you need to make a plan for your daily content. How should you manage your social media accounts?


It can be a very time consuming to plan your activity out but there is a few steps you can do to make it easier:


Create a content calendar


Using a spreadsheet or a Google document, you can create your own calendar tailored specifically to your needs.


This personalized calendar can serve as an invaluable tool for organizing your thoughts, scheduling important dates, and managing your content creation process.


By utilizing the features of a spreadsheet or a Google document, you can design a layout that works best for you, incorporating various elements such as dates, deadlines, and specific content ideas.



Find the right scheduling tool for you


There are plenty of options out there to help schedule your posts, here are just a few to look at:


Later.com - Offers a FREE account with 10 posts per account.

Later.com


Planoly - Is a newish platform to try, and it is at a reasonable price. You can set up a free account and you can have 1 social media account with 30 posts to Instagram and Pinterest.

Planoly


Decide how often to post

Depending on the platform, posting differs from one to another. The following is a general guideline:

- Facebook is 1-2 times per day, but recommended to posts at least once a day.

- Twitter it is recommended to post 1-2 times daily but up to 5 maximum.

- LinkedIn is once a day but only on weekdays

- Instagram you can post 1-2 a day and 2-3 stories per week.


Telling a story

Social media posts aren't meant to contain full paragraphs of content, but rather to tell a story. You will want to use:

  • Good quality images

  • Fun and engaging videos

  • Stories that draw people in

There are many forms of posts content ideas out there but you have to choose the right content for you. You can do posts on quotes, sell a product or service, studies, polls, podcasts, videos and animated videos.


Download this content list of 46 ideas to help you get started!


Images on Social media


Images ares such an important aspect of a social media platform. So using high quality and clear images is something to consider.


Tips for good images in a post:

  • Chose images that suit your brand and what your promoting

  • Tell a story through good images

  • Explore closeups and well positioned items in an image

  • Use text that inspires

  • Use clear call to action on posts

  • Don't use over cluttered or out of focus images


Takeaway

  • Create your own content calendar

  • Research the right scheduling tool for you

  • Post the right about times per week

  • Use your posts to tell a story

  • Always use high quality images





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